Ten years ago, when I got into curls, no one else was doing it.
At least, not here in the Pacific Northwest.
Now, it’s become a thing.
Regardless, it’s good to discover what sets you apart to succeed in this business.
Why should people drive across town to get a cut from you?
Why would they pay double or triple the cost of a traditional cut to sit in your chair?
If you aren’t sure, send an email to some of your most loyal clients and ask what keeps them coming back.
To discover this, you’ve got to be clear on your vision.
You’ve got to know who the audience you are trying to reach.
For example, here are some things that set me apart from other “certified” stylists in my city:
- I only do waves and curls. I resisted this for so long. I was scared of filling out the Q and A on my website. I would get the question, “do you cut curly hair?” and freeze up. When I answered that, my business tripled within weeks.
- Education is required. Clients cannot book a haircut with me, regardless of how many certified stylists they’ve seen. It doesn’t matter if they have read The Curly Girl Handbook and CG for years, and they have to get the education from me to become an existing client.
- Connection. I don’t and won’t be a factory. I make sure I engage with every client. I’ve practiced the art of listening. I love hearing clients’ life stories.
What things set you apart from other stylists in your salon or city?